SAC CI

Marking its 25th anniversary in 2013, SAC developed its own corporate identity (wordmark), mixing Korean and Roman characters reflecting its status as a world-class arts complex and weighting its interaction with locals.

SAC CI Color

Color

With its great visual impact, red delivers the proactive and challenging stance of SAC, thus representing the artist’s spirit and passion toward art.

Concept

We iconized a Korean-based solid-looking logotype that carried the 25-year history of SAC and a comparably emotional, handwritten English-based counterpart. The visual motif expresses a space of passion and excitement where the public and arts mingle, while the margins and the cut image of the motif envision an open space where the public interacts and rapports with culture and arts.

SAC CI

Basic_wordmark

The wordmark completes itself through combination of the Korean logotype for SAC, the red square, and the English logotype of “Seoul Arts Center” (calligraphy). The size and position of each element must not be changed, while the English logotype of ‘Seoul Arts Center“ cannot be used alone (the English logotype can only be used as a graphic motif).

Basic_wordmark Download (Korean) Wordmark Color Design Guide (Korean)
SAC CI wordmark

Minimum size required

With regard to production and readability, an output with a width less than 20mm is basically prohibited.

SAC CI Minimum required space for basic wordmark

Minimum required space for basic wordmark

It is imperative that the wordmark secures independence from its neighboring elements. Minimum required space for the wordmark stipulates the minimum dimensions for the space in between, in which no other elements are allowed.

SAC CI Minimum required space for basic wordmark

Modified_wordmark

Applicable only for designated items with limited space (e.g., bus, office supplies).

SAC CI Wordmark Modified_wordmark Download (Korean)

Space-specific symbols

Space-specific symbols mark the official names of spaces in SAC. All original data is basically to be enlarged or reduced according to the data in the design guidelines.

SAC Space-specific symbols

Space-specific logotypes

Space-specific logotypes are designed to indicate the official names of spaces in SAC. All original data is basically to be enlarged or reduced according to the data in the design guidelines.

Space-specific logotypes Download (Korean)
SAC Space-specific logotypes