With its great visual impact, red delivers the proactive and challenging stance of SAC, thus representing the artist’s spirit and passion toward art.
We iconized a Korean-based solid-looking logotype that carried the 25-year history of SAC and a comparably emotional, handwritten English-based counterpart. The visual motif expresses a space of passion and excitement where the public and arts mingle, while the margins and the cut image of the motif envision an open space where the public interacts and rapports with culture and arts.
With regard to production and readability, an output with a width less than 20mm is basically prohibited.
It is imperative that the wordmark secures independence from its neighboring elements. Minimum required space for the wordmark stipulates the minimum dimensions for the space in between, in which no other elements are allowed.
Space-specific symbols mark the official names of spaces in SAC. All original data is basically to be enlarged or reduced according to the data in the design guidelines.